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Wunderman Thompson today announced that Gorilla Group, the end-to-end commerce company, will rebrand as Wunderman Thompson Commerce & Technology. The rebrand will complete the business’ integration, following Gorilla Group’s 2018 acquisition and bring together specialized tech capabilities across North America to strengthen the Wunderman Thompson Commerce & Technology offering, adding to the agency’s ability to inspire growth for ambitious brands. The change will be effective during Q2 of the current fiscal year.

As part of this move, Gorilla Group COO, Adam Brown, will be named CEO of Wunderman Thompson Commerce & Technology in North America effective immediately. Current Gorilla Group CEO, Brian Grady, will move into an advisory role. Additionally, experts in mobile and connected device enablement Wunderman Thompson Apps, and commerce specialists, Diff, will add to the breadth of capabilities within Wunderman Thompson Commerce & Technology NA.

The reimagined entity combines diverse specialists to create a purpose-built experience, commerce, and technology offering, which enables brands and businesses to be digital-first, future-ready, and equipped to inspire and engage their customers across every interaction. With comprehensive capabilities that extend across owned, retail, and marketplace channels, and deep expertise in B2B and D2C commerce, Wunderman Thompson Commerce & Technology NA will serve as a digital transformation change agent and deliver measurable outcomes to enterprise businesses across industries and business models.

“I’m excited about how this newly created organization builds on our vision of what commerce is and how it impacts every aspect of the customer experience,” said Adam Brown. “I look forward to the incredible value and growth this diverse and talented team will bring to Wunderman Thompson clients as they adapt to a digital-first, omnichannel world.”

“Combining our technology and commerce offer in North America continues our evolution to provide our clients with best-in-class, end-to-end capabilities to acquire and engage customers across the entirety of buyer and shopper journeys,” said Neil Stewart, Global CEO of Wunderman Thompson Commerce & Technology.

Aligning under the global Wunderman Thompson organization and its mission to inspire growth for ambitious brands, Wunderman Thompson Commerce & Technology brings together over 4,200 commerce, strategy, and technology experts across North America, LATAM, Europe, and APAC. This aligns within core competencies across strategy and consulting, commerce experiences, commerce media, data insights, and technology enablement, opening new growth opportunities for Wunderman Thompson’s impressive roster of world-class clients.