When we set up BBH in 1982 we did so with some fundamental beliefs that have guided our company to this day. Most importantly, that outstanding strategic thinking linked to brilliant creative execution helps to create brand success. Our culture is one of difference: “When the world zigs, zag.” We look for a different approach, a different point of view, a different way of engaging consumers and a different creative idea. We look at the conventions of our client’s categories and try and find an answer that breaks those conventions giving them stand out, cut through and value for money. The marriage of strategy and creativity is as important and relevant in today’s modern communications landscape as it ever has been, and we have transformed and evolved our business to ensure that we can deliver both strategically and creatively, not just in traditional broadcast channels, but also in newer digital platforms and channels. A privately owned, independent agency we have been able to continue to invest in the areas that we believe are crucially important to the future of our business. We have built up a solid data capability to underpin our strategic discipline, and we have invested heavily in digital and technology experts who work closely with our creative department to inspire and realise creative ideas in a digital and technology driven age. Despite all of these changes and innovations, the way we work is still shaped by our central belief; that big, enduring ideas are the key to successful communications that create value for our Clients. It was true in 1982. It is even more true today.
New Tesco Christmas campaign delivers a magical journey through time to celebrate 100th year
Tesco will unveil its 2019 Christmas campaign with a 90 second TV advert during the launch of ITV’s “I'm A
Celebrity...Get Me Out Of Here!”. The campaign will celebrate how Tesco has helped deliver Christmas to the
nation for the last 100 years.
The new advert will see a Tesco delivery driver take centre stage as he embarks on an unexpected, whirlwind
journey through the decades, up and down the country.
There is a special delivery to make to Winston Churchill at No.10 and something for ‘the Palace’. The driver and
his van will pay a visit to the classic 1980’s game show, Bullseye, as well as popping into parties (even a rave)
throughout the century.
In every era, the advert will hero the tempting Tesco food and drink available this Christmas, from a Tesco Finest bronze turkey and all the trimmings, to show-stopping desserts like the Winter Spice Roulade and Tesco Finest Chocolate and Clementine Cake. A number of wines from the supermarket’s award-winning own label range will also feature.
The Christmas campaign will tie in with Tesco’s Centenary activity this year, which has been running throughout
2019 and has highlighted 100 years of great value by bringing back iconic characters from the past including Mr
Blobby, Des Lynam and Morph.
Set to the soundtrack of Sleigh Ride by The Ronettes, it was directed by Traktor, a renowned group of filmmakers, who over the last decade have won more awards than any others in the industry.
The Christmas campaign will comprise TV, press, OOH, radio, digital, social, in-store, PR and experiential. Media
planning and buying has been handled by MediaCom. BBH has also created a bespoke AR Lens with Snapchat,
as well as a Facebook arcade game, in which customers can go behind the wheel of the Tesco delivery van
Alessandra Bellini, Tesco Chief Customer Officer, said: “2019 marks 100 years of Tesco helping families up and
down the country celebrate Christmas. With the help of a delivery van, a cast from across the decades and little
bit of magic, we’re telling that story.”
Tom Drew, Creative Director at BBH London, said: “Tesco have been helping the nation deliver Christmas for 100 years. That’s pretty magical. We just needed to add a little sparkle to the story.”