Interviews de la communauté publicitaire
Interviews mises en avant
La RSE et l’ARPP : déjà une longue histoire (article sponsorisé)
En mars 2021, l’Autorité de régulation professionnelle de la publicité (ARPP) a pris 5 engagements pour renforcer l’efficience de la régulation... lire plus
Retour de Notchup sur sa transformation pour engager les marques, les consommateurs et les communicants dans des actions positives
"Fresh ideas, serious impact". Adage de Notchup et l'occasion d'un entretien croisé avec Céline Marcillac, co-présidente, et Marjolaine Roy,... lire plus
"Creativity for good is good for business", adage de The Good Company
"C’est souvent celles qui font le plus qui disent le moins". Mais pas cette fois. Entretien avec Nina Kurose de l'agence The Good Company lire plus
Uncovering the brand-conscious consumer in South Africa and insight on building a marketing strategy that responds to and respects the local culture
As we bring together local and global search and management consultants to meet for AdForum’s NYC Summit in April, we’re taking the opportunity to... lire plus
The Epica Awards is a hub where creativity meets journalism
We tapped Epica Editorial Director, Mark Tungate, to get a glimpse inside the Epica Awards, the only creative prize judged by journalists, not... lire plus
Havas Germany drops its regional structure in favor of a more agile working model
Recently appointed CEO, Peter Mergemeier, walks us through their new approach and what this means for today's client needs. lire plus
Un duo créatif responsable et engagé
Timothée Bouquet et Loris Utard, nouvellement nommés directeurs de création chez Ici Barbès plantent le décor de l’agence et partagent leur vision... lire plus
Global creative agency RAPP proves that healthcare is not a one size fits all category
Addressing diversity in the healthcare space and why it is important for advertisers to acknowledge and understand, Erica Kraus, SVP, US Health... lire plus
We see the NFT world in terms of emerging technologies and the opportunities that they present when shaped for a brand and consumer needs
Steve Cumming, CEO & Co-Founder of EQUITBL lire plus
Cali Bondad celebrates diverse voices and perspectives as REVERSE's latest director
Earlier this year, production company REVERSE signed Cali Bondad for her first U.S. commercial representation, in which she quickly wrapped three... lire plus