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Creativity 20 April 2022

Storydoing, not just storytelling - Bangkok's Yell Advertising

We understand how marketing influences consumers in every aspect of their lives, and we are driven by natural forces to change. If we continue to... lire plus

TOPIC: Creativity, Sustainability, Asia-Pacific, Yell Advertising

Perspectives 8 December 2021

Great Advertising Starts with a Story: S. Subramanyeswar, MullenLowe Group APAC

Storytelling is a human plan and it is always more valuable than a channel/format plan. Powerful stands for brands are best built through stories. lire plus

TOPIC: Chief Strategy Officer, MullenLowe Group, Looking Back to Progress, Asia-Pacific

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