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Abi Stephenson and Matt Jones: From the beach to BETC
Winning awards can boost careers, but it isn’t usually the function of the Epica Awards to be a job dating agency. That can sometimes happen,... lire plus
AI opens the door for deeper creativity and exploration
No stranger to exploration and innovation, Jeremy Treccani, Art Director at BETC Paris, weighs in on the flexibility of AI tools and how to best... lire plus
"It’s about our ability to welcome and embrace a real diversity of people.": Marion Gondeau, BETC Paris
BETC Paris' Associate Director, Marion Gondeau, speaks on her journey to her role and the collective responsibility we have of supporting a more... lire plus
Clarity in what a brand says and does is a key factor to growth
In the latest installment of our series focused on new business and growth, Catherine Emprin, General Manager and Head of New Business at BETC... lire plus
Mercedes Erra, co-founder, BETC: “Immigration made me who I am.”
Perhaps even more than advertising itself, immigration has been a major theme and driving force of Mercedes Erra’s life. Born in Catalonia, not far... lire plus
Your best skill is knowing how to learn: Bao Tu-Ngoc, BETC
"Learn to learn" is the motto of the good Creative Technologist. lire plus