Interviews de la communauté publicitaire

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Interviews mises en avant

Creativity

We can’t talk about the changing perception of cannabis without talking about the tens of thousands of folks in jail for marijuana offenses.  lire plus

Point of View

If George Clooney can make Tequila, Jaleel White can make weed.   lire plus

Creativity

In the case of the work done by The BAM Connection for medical marijuana, we focus on the benefits as approved by the state.  lire plus

Creativity

In this market, there is an opportunity to find creative approaches that build consumer trust in the category, through brands with a purpose-led...  lire plus

Creativity

One of Sid Lee’s clients is Phivida, who recently launched a new line of CBD-infused flavored waters and iced teas called Oki.  lire plus

Creativity

The industry as a whole is becoming more sophisticated with their design, packaging and outreach -- even with the shifting from the word ‘weed’ to...  lire plus

Creativity

Nobody’s dad used to come home from the office every day and crack open a frosty [insert your favorite brand of preroll here].  lire plus

Creativity

As the legalization movement grows and society is becoming more acceptant of cannabis and CBD, the market is elevating and becoming more premium...  lire plus

Point of View

Legality is less of a barrier to brands than the baggage that comes with the perception/legacy of marijuana.  lire plus