Interviews de la communauté publicitaire
Interviews mises en avant
Yell Bangkok believes in quality over quantity when looking for new growth opportunities
In our chat about growth and new business, Dissara Udomdej (Ohm), CEO and CCO at Yell Bangkok, proves that it's prudent to focus on the right... lire plus
Havas Germany drops its regional structure in favor of a more agile working model
Recently appointed CEO, Peter Mergemeier, walks us through their new approach and what this means for today's client needs. lire plus
Heritage is everything
Culture and identity can shape how we interact with the world. Co-founder, Chairman and CEO of Republica, Jorge Plasencia, shares how his heritage... lire plus
Knowledge Is Power : Stacy Durand on the challenges she’s faced and advice for the next generation of women leaders in advertising
Stacy Durand, Co-Founder/CEO of Media Design Group lire plus
To us, this is the new “traditional agency” model
We’re happy to complement in-house agencies when they’re up to their ears or need an outside perspective. You can choose a la carte Strategy,... lire plus
Forsman & Bodenfors: Global on a human scale
The admired Swedish agency has embarked on a new chapter. F&B Chairman & Copywriter Anna Qvennerstedt and Global CEO Toby Southgate talk about the... lire plus
The view from Kyiv: A Ukrainian agency chief speaks out
An email interview with Valentin Paniuta, Brand Leader and Co-CEO of Fedoriv Marketing Agency in Kyiv. lire plus
Cultural Relevance is Key: Jorge Plasencia, Republica Havas
Brands and marketers need to prioritize educating themselves to be very specific and deep in their knowledge of the audiences they want to reach in... lire plus
Balance the Past, the Present, and the Future: Carl Fremont, Quigley
While I am a digital enthusiast and practitioner, I believe there is a lot to be said for the good old-fashioned use of colorful Post-It Notes for... lire plus
A Shift Toward Mass Personalization: Robert Douglas, Left Off Madison
Data and technology have empowered both client and agencies to develop and deliver mass customization of ad messages. lire plus