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Headline Makers 21 September 2021

Karen Ge of FLAWED: Aiding Young and "Pandemic Native" Brands

Karen Ge is managing partner of FLAWED, a new Shanghai-based consultancy for emerging brands, backed by FRED & FARID. lire plus

TOPIC: agency, China, FF Shanghai, brands

Creativity 26 September 2019

Building A Car Company For People Who Don't Want Cars: Alex Macleod, FITCH

We had essentially a year to launch a completely new car company with an entirely unique proposition at scale in the world’s biggest car market. lire plus

TOPIC: China, FITCH, Lynk & Co, Automotive

Creativity 13 November 2015

AdForum Exclusive: 5 Questions for VSA’s Anne-Marie Rosser on Alibaba Defined, China, and the Art of Navigating Cultural Perceptions

VSA’s Anne-Marie Rosser was kind enough to take some time to discuss with AdForum’s James Thompson the recent collaboration between VSA and Alibaba... lire plus