Interviews de la communauté publicitaire
Interviews mises en avant
Your customer is now your audience
In the latest of our interview series exploring the intersection between content, culture and marketing, we chatted with Quynh Mai, Founder and CEO... lire plus
Creativity is how you adapt the information to the medium
Erin Christman, Content Specialist and Writer at Nelson Schmidt, explains how flexibility and insight are the keys to making great content that... lire plus
Advertising is about saying, content is about doing
Laura Semple, Chief Strategy Officer at Conill, explains the value in exploring subcultures to get to know your audience, and understanding the... lire plus
Content creates a connection
BETC Fullsix's Isabelle Champigneulle, Head of Conversation Générale, explains how to stand out when creating content. lire plus
Culture is King. Content is merely its mirror
Creative Lead at Wunderman Thompson UK, Joe Gowdridge, explains how culture is the real driver of content and the importance in choosing the right... lire plus
The idea is the glue
We connected with one of the most awarded creatives in the industry, Jenny Glover, Chief Creative Officer at Juniper Park\TBWA, on the intersection... lire plus
Always keep a weather eye on the prevailing industry winds
We chatted with Grace Farag, Associate Creative Director at RAPP, about content bridging the gap between audience and brand, and how to practice... lire plus
Thailand's Yell Advertising leans into the many faces of content to create meaningful brand experiences
Yell Advertising's Digital Content Creator, Phitchayut Chaodeekornphan, and Senior Strategic Planner, Parichaya Mahakkapong, weigh in on... lire plus
Create with one main goal in mind: Make people act
Eileen Davila, Head of Health & Wellness at Ogilvy LATAM, shares insight on content marketing from the perspective of working within the Health &... lire plus
At DPDK, great marketing starts with your brand
In the latest of our interview series exploring the connection between content, marketing, and culture, we sat down with Helga Torrezan, Head of... lire plus