Interviews de la communauté publicitaire
Interviews mises en avant
At Manifest, content is the toolbox for telling great stories
In our latest of interviews exploring the intersection between content, marketing, and culture, Geoffrey Director, SVP of Intelligence and Head of... lire plus
Your customer is now your audience
In the latest of our interview series exploring the intersection between content, culture and marketing, we chatted with Quynh Mai, Founder and CEO... lire plus
Embrace the medium in a natural way
Lori Martin, VP and Group Creative Director at INNOCEAN USA, delves into some tips on creating content that is authentic to the brand's value and... lire plus
Creativity is how you adapt the information to the medium
Erin Christman, Content Specialist and Writer at Nelson Schmidt, explains how flexibility and insight are the keys to making great content that... lire plus
Advertising is about saying, content is about doing
Laura Semple, Chief Strategy Officer at Conill, explains the value in exploring subcultures to get to know your audience, and understanding the... lire plus
Flexibility is Key
Tony Lederer, Chief Strategy Officer at The&Partnership, walks us through the ins and outs of creating authentic experiences between brands and... lire plus
Content creates a connection
BETC Fullsix's Isabelle Champigneulle, Head of Conversation Générale, explains how to stand out when creating content. lire plus
R/GA is on a mission to “design for a more human future”
Erik Oster, Editor of FutureVision and Associate Director of Marketing and Communications at R/GA, and Victoria Stapley-Brown, Manager,... lire plus
Culture is King. Content is merely its mirror
Creative Lead at Wunderman Thompson UK, Joe Gowdridge, explains how culture is the real driver of content and the importance in choosing the right... lire plus
The idea is the glue
We connected with one of the most awarded creatives in the industry, Jenny Glover, Chief Creative Officer at Juniper Park\TBWA, on the intersection... lire plus