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Interviews mises en avant

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An agency called Romance has become one of the most respected in France. ECD Alexandre Hervé explains how the agency uses emotion to unite consumers.  lire plus

Headline Makers

The Impact BBDO ECD for Pakistan and the Middle East - and AdForum PHNX jury member - explains how he balances fun with purpose.  lire plus

Point of View

Unlike some creative leaders who lock themselves in their offices when they’re around, I like to roam, talking to people whenever I can.  lire plus

Point of View

Win or lose, you always want to feel like you pushed the creative to it’s best and had fun doing it.  lire plus

Point of View

I help give us a creative voice, keep teams inspired and cohesive, and keep eyes on everything that comes through the door.  lire plus