Interviews de la communauté publicitaire
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Yamamoto is embracing AI to the fullest
Honoring their brand promise of moving mountains for clients, Yamamoto embraces forward-thinking technology. Yamamoto's Chief Digital Officer, Jon... lire plus
Project management has a trusted partner in AI
In the latest installment of our AI series, Doug Dimon, SVP and Group Creative Director at DEFINITION 6, speaks on understanding and embracing... lire plus
Mark Whelan, Havas: "It’s not about outsourcing creativity, it’s about bringing other collaborators/sparring partners into the process."
Chairman and Chief Creative Officer at Havas, Mark Whelan, delineates the agency's strategy to implementing AI tools and navigating its limitations. lire plus
AI opens the door for deeper creativity and exploration
No stranger to exploration and innovation, Jeremy Treccani, Art Director at BETC Paris, weighs in on the flexibility of AI tools and how to best... lire plus
Mike Margolin, RPA: "AI is powerful, but the effects, including unintended consequences, need to be closely considered along the way."
RPA's Chief Experience Officer, Mike Margolin, weighs in on the great debate on using AI in advertising, and delineates the opportunities that come... lire plus
Bas Korsten, Wunderman Thompson: "Instead of just talking about ‘creativity’, we talk about ‘inspiration’."
It seems barely a click of the fingers since Bas Korsten was made Global CCO at Wunderman Thompson at the beginning of 2020. Bas has now had... lire plus
A revolution of creativity is on the horizon
AI helps bring together the worlds of creativity, technology and culture. Speaking on the future of AI in advertising, Morten Grubak, Global... lire plus
"Creativity makes the difference between good and great." Jordan Harper + Simon Candy, Iris
Jordan Harper, Executive Strategy Director of Digital Transformation, and Simon Candy, Executive Creative Director, of Iris speaks on the role of... lire plus
"AI tools still rely on creativity more than they threaten to replace it.": Ariadna Navarro, VSA Partners
Ariadna Navarro, Chief Growth Officer at VSA Partners, weighs in on responsibly adapting to new technology and setting ethical guardrails for how... lire plus
"It’s about enhancing and giving more power to our ideas.": David Raichman, Ogilvy Paris
In the latest installment of our AI series, Ogilvy Paris' Executive Creative Director, David Raichman, speaks on utilizing AI as an extension of... lire plus