Interviews de la communauté publicitaire

Retrouvez les esprits les plus créatifs, les dirigeants d'agences de communication et leurs clients.
Découvrez les interviews de créatifs, dirigeants d'agence et annonceurs

Interviews mises en avant

Perspectives

There are still cultural constructs in place that normalize certain beliefs and attitudes that will take an enormous amount of education and action...  lire plus

Creativity

In a battleground shift in the banking industry, we had triumphed in positioning Axis Bank as the true spirit behind a new, young and progressive...  lire plus

Perspectives

We use the term “challenger” as part of our branding, but it’s also because it’s part of our culture.  lire plus

Perspectives

Pushing the change and making some people feel uncomfortable along the way likely means you are doing something right!  lire plus

Perspectives

Having female leaders who have a voice naturally empowers other women to find their space in the ad environment  lire plus

Creativity

For a brand that made beautiful objects of great desire, we created advertising that people would never tire of watching.  lire plus

Point of View

Great strategists know that in advertising things don't always need to make sense.  lire plus

Point of View

"Trying to demonstrate how clever you are tends to leave people thinking quite the opposite."  lire plus

Point of View

The old models have created stifling brand bureaucracy and have now become either confusing and contradictory or completely defunct.   lire plus

Creativity

As advertisers we do not set out to create these stereotypes on purpose: instead, our actions and choices are influenced by unconscious biases we...  lire plus