Interviews de la communauté publicitaire
Interviews à la une
Own Your Thought Process: Sheida Karami, MullenLowe LA
Everyone else on your team will cover off on the other details but a great strategist is one who sees things in multiple perspectives and has an... lire plus
Embrace Growth Fearlessly: Colton Morris, Mediahub Boston
Knowing your audience is a significant portion of the job, but truly disruptive insights carry the ability to empower. lire plus
Power Behind the Throne: Remi Couzelas, Head of Planning, 303 MullenLowe
As a planner you need to think about what is going to be the creative output and then how you put together a team to deliver that. lire plus
No Ego in the Equation: Laurent Ponce, MullenLowe France
Stay curious, think critically, and put your ego aside. lire plus
Never a Right or Wrong: Jessica Abraham, GGH MullenLowe
In a nutshell: A good strategist is able to reduce complexity with precision while being inspirational and opening new worlds at the same time. lire plus
Leave Ego at the Door: Zac Goldberg & Craig Merett, 303 Mullenlowe
I do like to describe it as my most successful relationship - something my fiancé hates. lire plus
'Mona Lisa' is Here: Bart Pawlak, ECD, 303 MullenLowe
Maybe, not so much the other way around. You probably won’t get as many bona fide ‘artists’ admitting to being influenced by advertising. lire plus
We Need a Seat at the Table: Martha Soler, MullenLowe Mexico
There are still cultural constructs in place that normalize certain beliefs and attitudes that will take an enormous amount of education and action... lire plus
Lowe Lintas and Axis Bank: An Open Heart Relationship
In a battleground shift in the banking industry, we had triumphed in positioning Axis Bank as the true spirit behind a new, young and progressive... lire plus
The Challengers: Veronica Millan, MullenLowe Group
We use the term “challenger” as part of our branding, but it’s also because it’s part of our culture. lire plus