Interviews de la communauté publicitaire
Interviews à la une
Concha Santiago, Ogilvy Madrid: "Advertising agencies need to help brands create value, not just avoid harm."
Concha Santiago, Head of Strategy at Ogilvy Madrid, shares her views on the role of advertising in climate change and its power to bring positive... lire plus
Kimberlee Wells, Sustain by TBWA: "Sustainability needs to start with real action not ads."
Kimberlee Wells, Global Practice Lead at Sustain by TBWA and CEO at TBWA\Melbourne, speaks on using education and creativity to bring about... lire plus
Chase Media Solutions is the type of platform we wish existed when I was on the agency and brand side' - Rich Muhlstock, President, Chase Media Solutions
Online capability has transformed our day-to-day activities from buying to banking and, in turn, opened new pathways for brands to connect with... lire plus
_Sous-Mer ou le futur auquel les côtes françaises vont être confrontées. Campagne de sensibilisation d'ici Barbès pour Surfrider Foundation.
La montée des eaux est inévitable. L’association Surfrider Foundation et ici Barbèslancent la campagne « _sous-mer » pour alerter sur ses effets... lire plus
GMR Marketing makes a commitment to environmental protection through creativity
Fran Sutter, GMR's Vice President of Client Services, speaks on making the eco-conscious journey accessible through realistic and authentic... lire plus
On the road to better sustainable practices, every little initiative can help
RAPP's Strategy Director, Chloe Farzulla, delineates the agency's strategy to advising clients on eco-conscious work. lire plus
Inside a new Franco-Italian agency: the story of 777
The new agency 777, created by Herezie and Armando Testa, is already handling two major accounts for automotive giant Stellantis: legendary auto... lire plus
Pooja Dindigal, DEPT: "Our commitment to sustainability isn't just a checkbox—it's deeply ingrained in everything we do."
Catching up with Pooja Dindigal, the Global Head of Impact at certified B-corp DEPT, she proves that by working together, the advertising industry... lire plus
Ogilvy is creating a better future for our our people, planet, and communities through creativity
A pioneer who loves to explore new strategic frontiers, Carol Stickler of Ogilvy New York advises businesses on the many ways to unlock growth from... lire plus
Lori Martin, INNOCEAN USA: "Hire, promote, motivate and continually reassess your teams."
We had the chance to chat with Lori Martin of INNOCEAN USA about being a role model for young women hoping to get a seat at the table. lire plus