Interviews de la communauté publicitaire

Retrouvez les esprits les plus créatifs, les dirigeants d'agences de communication et leurs clients.
Découvrez les interviews de créatifs, dirigeants d'agence et annonceurs

Interviews mises en avant

Point of View

Strategy should always be the first creative step (leap) at any agency, and our work should always prompt a surprise from the client, not just nods...  lire plus

Point of View

Knowing your audience is a significant portion of the job, but truly disruptive insights carry the ability to empower.  lire plus

Point of View

As a planner you need to think about what is going to be the creative output and then how you put together a team to deliver that.   lire plus

Perspectives

Seeing an idea that you supported go live in the world is the best feeling.   lire plus

Point of View

They think their job is just to be right. What I often find myself telling my teams is, there’s no point being right alone.  lire plus

Point of View

Great strategists know that in advertising things don't always need to make sense.  lire plus

Point of View

A successful strategist weaves a story, making the complex easy enough to understand and compelling enough to embrace.  lire plus

Point of View

"Trying to demonstrate how clever you are tends to leave people thinking quite the opposite."  lire plus

Point of View

The old models have created stifling brand bureaucracy and have now become either confusing and contradictory or completely defunct.   lire plus

Point of View

“Your job description is just a loose suggestion."  lire plus