Interviews de la communauté publicitaire
Interviews à la une
Culture Is Our Currency: Juan Camilo Romero, MullenLowe SSP3
Strategy should always be the first creative step (leap) at any agency, and our work should always prompt a surprise from the client, not just nods... lire plus
Embrace Growth Fearlessly: Colton Morris, Mediahub Boston
Knowing your audience is a significant portion of the job, but truly disruptive insights carry the ability to empower. lire plus
Power Behind the Throne: Remi Couzelas, Head of Planning, 303 MullenLowe
As a planner you need to think about what is going to be the creative output and then how you put together a team to deliver that. lire plus
That’s the Magic: Angela Jones, SVP, Head of Strategy, Laundry Service
Seeing an idea that you supported go live in the world is the best feeling. lire plus
The Difference Between Right and Interesting
They think their job is just to be right. What I often find myself telling my teams is, there’s no point being right alone. lire plus
Make it Sound Simple
Great strategists know that in advertising things don't always need to make sense. lire plus
Weaving Data Into Stories
A successful strategist weaves a story, making the complex easy enough to understand and compelling enough to embrace. lire plus
Data Meets Creativity
"Trying to demonstrate how clever you are tends to leave people thinking quite the opposite." lire plus
Discovering the Unknown
The old models have created stifling brand bureaucracy and have now become either confusing and contradictory or completely defunct. lire plus