Interviews de la communauté publicitaire

Retrouvez les esprits les plus créatifs, les dirigeants d'agences de communication et leurs clients.
Découvrez les interviews de créatifs, dirigeants d'agence et annonceurs

Interviews mises en avant

Point of View

A great strategist is also a seeker of truth – to the extent that even a data point isn’t a fact until it’s been connected to what it means in...  lire plus

Point of View

Great strategies don’t require excessive force  lire plus

Point of View

Like candidates, brands must appeal to consumers through both strong substance and clear values.  lire plus

Point of View

That’s why I love this agency because we believe in cultural fluidity – that at the end of the day, we’re all multicultural. Race, gender,...  lire plus

Point of View

I guarantee the answers you’re looking for aren’t under your roof.   lire plus

Point of View

Sometimes the answer lies not in talking but listening, asking the right questions, and then hearing what isn’t being said.  lire plus

Point of View

I think any good strategist should be sought after by creatives and account folks whenever there’s a problem that needs fixin’.   lire plus

Point of View

Bring the logic but don’t forget the magic.  lire plus

Point of View

I believe a good strategist will continue to utilize the breadth of data points readily available, but also humanize the story.  lire plus

Point of View

But when it comes to empathizing with the everyday consumer, nothing beats spending time with them in person.  lire plus