Interviews de la communauté publicitaire
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Mégane Perret: The power of influence
When brands want to cozy up to consumers – particularly younger ones – they’re increasingly likely to use social media. So it makes sense that... lire plus
Amélie Ebongué: Cracking the codes of social media
The world of social media is a labyrinth, and brands often need people to show them the way. People like Amélie Ebongué – content strategist,... lire plus
VCCP, Ross Neil: "Long gone are the days of PR being the polish at the end."
Through an approach of ‘Living Brands’ and 'Living Ideas' that touch all aspects of an audience’s life, we chat with Ross Neil, Deputy Executive... lire plus
On the other side of the camera
It was when he experienced the Cannes Lions festival that Dominic Chapman realised he could do more. With a background in fitness training and... lire plus
"Being diverse and balanced is a mentality we should all be living by": Dina Salem, TBWA\RAAD
We had the opportunity to chat with the talented Dina Salem of TBWA\RAAD on breaking systemic barriers and building a balanced work environment. lire plus
Your customer is now your audience
In the latest of our interview series exploring the intersection between content, culture and marketing, we chatted with Quynh Mai, Founder and CEO... lire plus
Content is the medium that gives a voice to brands
Meg Riley and Dustin Johnson of MullenLowe US, walk us through their approach to adapting to new mediums, anticipating the audience's needs, and... lire plus
The power has shifted from brands to people
We chatted with Sarah Leccacorvi, Head of Content and Creative at Havas Entertainment, and Joint Head of JUMP, about this balance and utilizing... lire plus
Where content is king, branding is key
Raquel Messias, Chief Strategy Officer at Lew'Lara\TBWA, fills us in on the key to brand consistency and being able to discern what's right for the... lire plus
The One Constant is Change: Charlotte Tansill, Ogilvy PR
We’ve seen social media marketing be a forcing mechanism for business transformation for many of our clients because it’s simultaneously sales,... lire plus