Interviews de la communauté publicitaire
Interviews à la une
Strategy Isn’t Only About Writing Briefs: Jake Bartanus, Havas Düsseldorf
I get bored easily, so the fact that I can jump from project to project and challenge to challenge on a weekly or even a daily basis is a great... lire plus
More With Less: Ryan Brown, Chief Strategy Officer, New Honor Society
The numerous hats one wears at a small agency and the fact that inbound briefs were less precise on deliverable meant each day was a bit like that... lire plus
Curiosity, Networking & Tweets: Kim Uong, Brand Strategist, Virtue
While the creative brief is a fundamental part of the creative work, the key is to add value and inspiration for the team, not noise. lire plus
Curiosity Is Paramount: Bre Rossetti, EVP of Strategy at Havas Media
I am a firm believer that strategists are do-ers and their role is to shepherd ideas throughout the process. lire plus
Always Learning, Always Teaching: Emily Viola, SS+K
It’s not enough to capture consumer mindshare; we must be able to instill cultural meaning. lire plus
Simplicity Wins: Talley Hultgren, Chief Strategy Officer, Chemistry
At Chemistry curiosity rules – we have the freedom to develop hand-crafted strategic solutions. lire plus
The Difference Between Right and Interesting
They think their job is just to be right. What I often find myself telling my teams is, there’s no point being right alone. lire plus
Make it Sound Simple
Great strategists know that in advertising things don't always need to make sense. lire plus
Weaving Data Into Stories
A successful strategist weaves a story, making the complex easy enough to understand and compelling enough to embrace. lire plus
Data Meets Creativity
"Trying to demonstrate how clever you are tends to leave people thinking quite the opposite." lire plus