Interviews de la communauté publicitaire
Interviews à la une
Yamamoto is embracing AI to the fullest
Honoring their brand promise of moving mountains for clients, Yamamoto embraces forward-thinking technology. Yamamoto's Chief Digital Officer, Jon... lire plus
Project management has a trusted partner in AI
In the latest installment of our AI series, Doug Dimon, SVP and Group Creative Director at DEFINITION 6, speaks on understanding and embracing... lire plus
Mark Whelan, Havas: "It’s not about outsourcing creativity, it’s about bringing other collaborators/sparring partners into the process."
Chairman and Chief Creative Officer at Havas, Mark Whelan, delineates the agency's strategy to implementing AI tools and navigating its limitations. lire plus
AI opens the door for deeper creativity and exploration
No stranger to exploration and innovation, Jeremy Treccani, Art Director at BETC Paris, weighs in on the flexibility of AI tools and how to best... lire plus
Mike Margolin, RPA: "AI is powerful, but the effects, including unintended consequences, need to be closely considered along the way."
RPA's Chief Experience Officer, Mike Margolin, weighs in on the great debate on using AI in advertising, and delineates the opportunities that come... lire plus
A revolution of creativity is on the horizon
AI helps bring together the worlds of creativity, technology and culture. Speaking on the future of AI in advertising, Morten Grubak, Global... lire plus
"Creativity makes the difference between good and great." Jordan Harper + Simon Candy, Iris
Jordan Harper, Executive Strategy Director of Digital Transformation, and Simon Candy, Executive Creative Director, of Iris speaks on the role of... lire plus
"No matter what the medium, you still need the idea of creation, and that's why the creator exists.": Erik Gagnon, Rodeo FX
Multi-talented Art Director, VFX Supervisor, and Flame Compositor, Erik Gagnon of Rodeo FX, lends his insight on implementing AI tools for a more... lire plus
The evolution of the creative is strategic thinking and a big-picture mindset
Ogilvy Latam's Regional Experience Leader, Mauro Caggiano, gives us an overview of how the agency weaves together data-driven insight and AI to... lire plus
AI-Deate is broadening the creative canvas through the power of innovation
Tryn Ninlakorn, CEO of Kohlife, a Yell Group technology company, delineates the agency's approach to incorporating their proprietary AI tool into... lire plus