We are surrounded with technology devices. But Mohamed Bareche took the time to reply, probably with his mobile, to answer our questions related to his latest Kitkat commercials.
- What was the original brief for this campaign?
A KitKat Core campaign that goes under the platform “Everyone deserves a break”
- What inspired you to approach the campaign this way?
Our previous campaign in which we humanized The Voice TV show chairs to give them a break:
We wanted to bank on this absurd humor but trying to make it as global and as relatable as possible, so we thought: "What if we give a break to the technology devices that everyone around the world use in his day to day life?"
- How difficult was it to sell the idea to the client?
Never been so easy, the idea hooked them from the firsts presentation slides!! That shows how spot-on is this concept.
Btw the clients really gave us the right support, trust and energy to bring this idea to life, it was definitely a good team-working.
- Is there a behind-the-scene that you only know about?
The director (Vincent Lobelle) used to give me precious advices when I was an intern and him an art director, but only me was remembering that.
[Mohamed Bareche has worked mainly for French agencies - BETC, BBDO Paris, TBWA\Paris and Leo Burnett Paris - where he won several international and national awards at Cannes Lions, One Show, Epica, LIA, Grand Prix Stratégies, Effie France, etc]
- What did you enjoy most about seeing this campaign through?
The universality and relatability of the concept.