Titre | Winning Move |
Agence | Ogilvy Chicago |
Campagne | Be The Readiest |
Annonceur | Holiday Inn |
Marque | Holiday Inn Express |
Mise en ligne | Mai 2017 |
Secteur d'activité | Hôtellerie, hébergement |
Synopsis | Marina del Rey, CA-based production company Backyard director Kim Nguyen takes hotel guest preparation to the highest level in the humorous :30 “Winning Move,” out of the Atlanta office of Ogilvy USA. The spot is a continuation of the new Holiday Inn Express “Be The Readiest” campaign and also includes the :15 “Go You.” The spot features actor, comedian and official Creative Director and Champion of The Readiest Rob Riggle as a subtly-humorous narrator leading a hotel guest away from an ordinary work convention and into the extravagance of a national televised dance competition, where he delivers an impeccable Salsa dance performance, earning him a perfect score across the board. |
Type de média | Télévision |
Longueur | |
Maison de production | Backyard |
Brand Marketing Director | Seth Freeman |
Marketing Manager | Cigdem Topalli |
Director of Creative Services | Rhonda Mitchell |
Directeur de la création | Jason Aspes |
Directeur de création associé | Nick Costarides |
Directeur de création associé | Grant Weber |
Directeur exécutif | Deborah Riley Draper |
Management Supervisor | Chad Cadelina |
Integrated Producer | Todd Johnson |
Réalisateur | Kim Nguyen |
Directeur de la photo | Darko Suvak |
President/Partner | Blair Stribley |
Managing Director/Partner | Chris Zander |
VP / Executive Producer | Kris Mathur |
Responsable de la production | Emily Malito |
Producteur délégué | Kevin Sharpton |
Montage | Beast |
Monteur | Matt Barron |
Producteur exécutif | Soraia Callison |
Producteur, maison de production | Katelin Perry |