TitreFollow You Till I Die
Campagne Follow You Till I Die
Annonceur Health Promotion Agency
Marque Quitline
Date de première diffusion/publication
Secteur d'activité Hôpitaux & Cliniques
Slogan Your best mate will follow you anywhere. Lead them well.
Synopsis Your best mate will follow you anywhere, but if you’re a smoker, where are you really leading them? Smokers are well versed on the harmful effects that cigarettes have on their health and the health of the people around them, yet many accept quitting to be an impossible task and concede to taking the risk. To help give smokers new reason to ditch the pack, we chose a different angle based on — little known fact Kiwi smokers to start their quit journey – their pets. Emotionally charged and beautifully shot, the spot comes to a conclusion around the all-too-relatable experience many people have had when their time with a beloved animal comes to an end. And the realisation, for smokers, that there’s something tangible they can do to stave that day off for longer with the help of Quitline. New Zealand has one of the highest rates of pet ownership in the world, with these furry companions taking up a special place in our hearts. It's this powerful connection and the unbreakable loyalty between a man and his dog that the campaign centres around – educating smokers on the little known fact that when they smoke around their pets, they’re twice as likely to get cancer. Directed by Perry Bradley of Film Construction, with music composed by Peter van der Fluit of Liquid Studios, viewers get a unique dog’s view of the world. However, as the story progresses, we realise that smoking is leading them both somewhere they don't want to go.
Type de média Film Web
Bande son Peter Van Der Fluit - Liquid Studios
Film Company
Directeur de création
Directeur de création
Concepteur / rédacteur
Directeur artistique
Directeur de clientèle
Directeur des Stratégies
Agency Film Producer
Media Account Director
Planneur Media
Responsable de la publicité (annonceur)
Director of Communications
Community Engagement
Digital Strategist
Social Media Manager
Communications Manager
Communications Coordinator
Producteur exécutif
Producteur, maison de production
Directeur artistique
Post production
Compositeur de musique
Animal Wrangler

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