| Titre | Fray Bentos ITV4 Sponsorship idents |
| Agence | Hometown London |
| Campagne | Fray Bentos ITV4 Sponsorship idents |
| Annonceur | Baxters |
| Marque | Fray Bentos |
| Date de première diffusion/publication | |
| Secteur d'activité | Alimentation |
| Philosophie | The idents, created by Hometown and directed by Stuart Elliot through Park Village, feature a married couple watching TV. The 10-second spots airing on ITV4, a channel predominantly aimed at a male audience, see the man engrossed in his dinner and television. This blissful moment is interrupted by his wife so, he responds in a tongue-in-cheek way, attempting to return to his programme and pie or pudding as quickly as possible. The line Fray Bentos sponsors compulsive viewing on ITV4 can be seen throughout. |
| Type de média | Télévision |
| Longueur | |
| Post production | Framestore |
| Maison de production | Park Village |
| Directeur de création | David Gamble |
| Equipe créative | Luke Till |
| Equipe créative | Lawrence Bushell |
| Directeur de clientèle | Bethany Ryan |
| Producteur, agence | Alison Fraser |
| Designer | Shaban Siddiq |
| Réalisateur | Stuart Elliott |
| Producteur | Peter Ryan |
| Directeur de la photo | Nick Bennett |
| Monteur | Kevin Chicken |
| Music and Sound Design | Guilt Free |