| Titre | The Deal |
| Agence | Wieden+Kennedy |
| Campagne | The Deal |
| Annonceur | Arla Foods |
| Marque | Arla Organic |
| Date de première diffusion/publication | 2017 / 2 |
| Secteur d'activité | Lait et produits laitiers |
| Synopsis | The campaign film dramatises the relationship between an Arla organic dairy farmer, and the might of Mother Nature. Narrated from Mother Nature’s point of view, we see how this relationship, whilst not always an easy one, is mutually respectful, because both farmer and Mother Nature believe everybody should be able to enjoy all that nature has to offer. ‘The Deal’ TV ad recognises that the quiet work of nature is not so quiet after all – without the sun, rain, storms and wind that Mother Nature brings, the Arla cows would not have such lush and rich grass to feed on. Through all of this, the Arla farmer works hard, grafting and cutting no corners to bring each bottle of creamy milk to as many people as possible. Using a range of dramatic film techniques, and an emotionally powerful voice over, W+K London and Arla show how the might of Mother Nature and the care, skill and determination of the Arla organic farmer come together in a humble bottle of Arla Organic Farm Milk. |
| Type de média | Télévision |
| Longueur | |
| Mix | Wave Studios |
| Colorisation | Framestore |
| Responsable de budget agence | Vicki Sinclair |
| TV Production | Genevieve Sheppard |
| Directeur de création | Dan Norris |
| Directeur de création | Ray Shaughnessy |
| Concepteur / rédacteur | Mico Toledo |
| Concepteur / rédacteur | Juan Sevilla |
| Directeur de clientèle | Hannah Gourevitch |
| Group Account Director | Laura King |
| Directeur de la création | Ian Tait |
| Directeur de la création | Tony Davidson |
| Directeur du planning stratégique | Georgia Challis |
| Directeur du planning stratégique | Rachel Hamburger |
| Sound Designer | Aaron Reynolds |
| Producteur | Ed Baillie |
| Producteur musical | Leland |
| Monteur | Sam Jones |
| Montage | Cut and Run London |
| VFX Supervisor | Gary Driver |
| Coloriste | Simon Bourne |
| Maison de production | Prettybird |
| Producteur délégué | Emory Ruegg |
| Producteur exécutif | Juliette Larthe |
| Directeur de la photo | Kristof Brandl |
| Réalisateur | Jodeb |
| Post production | The Mill London |