TitreJeff’s World
Campagne Joy and Freedom
Annonceur Three
Marque Three
Date de première diffusion/publication
Secteur d'activité Téléphonie mobile
Philosophie Last year Three Ireland launched its new Connected Life retail offering – one which moved them away from the traditional telco space and into one that emphasised contemporary living and how connected devices can benefit our everyday lives. “Our launch campaign did a great job of bringing consumers on a journey showcasing how our Connected Lifestyle range can make life easier and more enjoyable through connectivity. However it was one thing showing them how these products can fit into your everyday life to make it better, but what we really wanted to do was show how these products can make you feel. Our brief was centred around how we might bring that sense of joy to life for people and Jeff’s adventure does exactly that, showing the sense of joy and freedom that connected living can bring to everyone’s world”. Eliis Fitgerald, Head of Marketing Communications Three Ireland. ““Joy and freedom. Those two words defined this brief. We knew that whatever we made needed to bring a smile to the viewer’s face, and this idea instantly made us all smile. In many ways, Jeff is like us, excited to get back out and experience the world – and who wouldn’t want their daily life scored by Bonnie Tyler!”
Type de média Télévision
Bande son Bonnie Tyler - Holding Out For A Hero
Post production
Responsable de la création
Directeur de création
Senior Art Director
Senior Copywriter
Business Director
Senior Account Manager
Executive Production Director
Strategic Director
Responsable de la publicité (annonceur)
Responsable de la publicité (annonceur)
Responsable de la publicité (annonceur)
Producteur exécutif
Maison de production
VFX Supervisor
Post-production Producer
Sound Engineer
Sound Engineer
Shoot Supervisor
VFX Coordinator

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