TitreMore Than a Place
Agence
Campagne More Than a Place
Annonceur Harrah's Resort
Marque Harrah’s Resort Southern California
Date de première diffusion/publication
Secteur d'activité Hôtellerie, hébergement
Philosophie San Diego-based agency 62ABOVE (formerly known as i.d.e.a.) unveils its Super Bowl ad for Harrah’s Resort Southern California. Produced by Caviar and directed by Benjamin Mege, “More Than A Place” sees the return of Rob Riggle as the ‘Mayor’ of Funner, California. The spot will air regionally in San Diego and Las Vegas during the Super Bowl, with the Vegas spot offering a free room to any Nevada resident over the age of 21 for one night in Funner, CA.
In the ad, regal Mayor Riggle explains how Funner is more than a place - it’s a state of mind. Showcasing his design and art direction background, director Benjamin Mege seamlessly transports the viewer through purple and gold-tinted scenes of glitz and leisure. There’s a cheeky air to the gloss of each setting, as VFX by Santa Monica-based studio JAMM gild each tableau with a larger-than-life luxury.
Funner, California was created through the partnership of the agency and Harrah’s Resort Southern California in 2016 and launched with the city's first Mayor, David Hasselhoff. In 2019, Rob Riggle was introduced as the new Mayor of Funner, along with his trusty steed, Albert the Alpaca, at his side.
Type de média Télévision
Longueur
Audio
SVP & General Manager
VP, Marketing
Director, Resort Marketing
Directeur de création
Producteur exécutif
Concepteur / rédacteur
Concepteur / rédacteur
Chef de groupe
Chef de groupe
Assistant Account Executive
Maison de production
Réalisateur
Directeur de la photo
Producteur
Montage
Editorial Company Executive Producer
Editorial Producer
Monteur
Audio Executive Producer
Producteur son
Mixer
Assistant Mixer
VFX / Finishing
VFX Executive Producer
VFX Producer
VFX Creative Director

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