TitreBirthday Candle
Campagne Let's Do This Again - Diageo
Annonceur Diageo
Marque Bailey's
Date de première diffusion/publication
Secteur d'activité Spiritueux
Slogan Let's do this again
Synopsis We see Baileys® "saving the day" when the birthday cake accidentally collapses and the group decide to pour the drink over pieces of broken cake. In each scenario Baileys® is at the centre of a great moment between friends, and when something – an object, a sound – reminds one of the friends about that moment, she decides to contact the rest of the group to schedule the next get together, punctuated by the line "Baileys®. Let's do this again."
Philosophie The campaign reminds consumers of the joy of those simple, spontaneous moments spent in the company of friends. The new campaign is right in these spontaneous moments – relaxed and natural. We’ll see a lighter tone from the brand, as Baileys® takes a step into a new, more sociable, "any time". The call to action "Let's do this again", runs throughout all global communications: TV, print, digital, RM, PR and experiential.
Type de média Télévision
Post production
Maison de production

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