| Titre | Birthday Candle |
| Agence | Absolute Post |
| Campagne | Let's Do This Again - Diageo |
| Annonceur | Diageo |
| Marque | Bailey's |
| Date de première diffusion/publication | |
| Secteur d'activité | Spiritueux |
| Slogan | Let's do this again |
| Synopsis | We see Baileys® "saving the day" when the birthday cake accidentally collapses and the group decide to pour the drink over pieces of broken cake. In each scenario Baileys® is at the centre of a great moment between friends, and when something – an object, a sound – reminds one of the friends about that moment, she decides to contact the rest of the group to schedule the next get together, punctuated by the line "Baileys®. Let's do this again." |
| Philosophie | The campaign reminds consumers of the joy of those simple, spontaneous moments spent in the company of friends. The new campaign is right in these spontaneous moments – relaxed and natural. We’ll see a lighter tone from the brand, as Baileys® takes a step into a new, more sociable, "any time". The call to action "Let's do this again", runs throughout all global communications: TV, print, digital, RM, PR and experiential. |
| Type de média | Télévision |
| Son | Wave Studios |
| Post production | Absolute Post |
| Maison de production | Another Film Company |
| Montage | The Quarry |
| Monteur | Scot Crane |
| Monteur | Jonnie Scarlett |