| Titre | Hal |
| Agence | Juniper Park\TBWA |
| Campagne | Campaign 911 - MADD |
| Annonceur | Mothers Against Drunk Driving |
| Marque | MADD |
| Mise en ligne | Janvier 2010 |
| Secteur d'activité | Sécurité Routière |
| Slogan | Help us keep them off the road. |
| Synopsis | MADD Canada has launched Campaign 911 - a nation-wide campaign designed to encourage and empower the Canadian public to call 911 to report suspected impaired drivers. |
| Philosophie | To raise awareness for Campaign 911 and to stress how important it is that people call to report impaired drivers, we created a talk show were so-called impaired driving experts could share their theories about how they beat the system. The ads culminate by reminding the audience there are a lot of idiots out there and ask them to help us keep them off the road by calling 911. |
| Problème | There have always been those who believe that they can get away with driving impaired. But even more dangerous are those who share their theories about how to drive impaired at parties, gatherings, and, more recently online. |
| Type de média | Télévision |
| Longueur | |
| Marché | Canada |
| Sociéte de création sonore | Vapor Music Group |
| Maison de production | Vapor Music Group |
| Directeur de la création | Anthony Wolch |
| Directeur de création | James Ansley |
| Concepteur / rédacteur | James Ansley |
| Directeur artistique | Denise Cole |
| Producteur, agence | Nadya MacNeil |
| Directeur de clientèle | Helen Winfield |
| Réalisateur | Adam Massey |
| Maison de production | Holiday Films |
| Montage | Films Traffik |