Europe‘s leading action, sports and outdoor production company is fueled by depicting its drama and passion for both clients and audiences.
In the Janis Joplin‘s hit „Mercedes-Benz,“ she sings about how „her friends all drive Porsches, I must make
amends.“ Joachim Hellinger probably feels the same way. He grew up in Stuttgart, home of both Daimler Benz and Porsche, and many of his schoolmates studied to be engineers and work in the automotive business. Even Helli‘s father – everyone calls Hellinger Helli, by the way – wanted him to pursue the profession, but to noavail. Instead, he got swept away by a pair of skis and a Super 8 movie camera.
Since then, he‘s built one of Europe‘s best-known action sports production companies, shooting countless TV commercials, adventure films and documentaries while running one of the largest film festivals on the continent dedicated to outdoor, action and sports entertainment.