Campagne Launch
Annonceur Club W
Marque Club W
Date de première diffusion/publication
Secteur d'activité Vins fins et champagnes
Synopsis A woman dressed in a floral print kimono extols her “bold taste” while perched atop a rotating bed in a room filled with her eclectic belongings. She points to a pop art painting hanging on the wall and notes, “it came from a tween country star’s personal collection.” As she proudly points out other carefully selected treasures, her paramour “Paolo,” a well-oiled, Italian stud-muffin, performs tai chi in the background. The woman’s discriminating sensibilities are also apparent in her choice in wine: “a small lot Cabernet Sauvignon from Club W.” 
Philosophie The spot is designed to appeal to younger women (and men, of course) through its ironic humor and self-assertive spokesperson. “The beauty of the spot is that it presents an uncompromising woman who knows what she wants,” says director Eli Green. “In the media generally, there are a lack of female protagonists in power positions. That’s why I was so excited about the script.” 
Type de média Télévision
Post production
Client Services Director
Directeur de la création
Directeur de création
Producteur, agence
Production A Common Thread
Producteur exécutif
Producteur exécutif
Producteur, maison de production
Editing Company Producer
Editing Company Executive Producer
Lead VFX
Post Production Producer
Post Production Company Executive Producer
Post Production Company Executive Producer

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