| Titre | It’s a tough game. Go smash it |
| Agence | 180 Amsterdam |
| Campagne | It's a tough game. Go smash it |
| Annonceur | ASICS Corporation |
| Marque | Asics |
| Date de première diffusion/publication | 2015 / 5 |
| Secteur d'activité | Vêtements de sport |
| Synopsis | ASICS global brand ambassador Monfils, known for his showmanship and high-risk shotmaking, has been transported from the tennis court to a fast-paced, urban environment where he competes against a group of cunning opponents. Outnumbered but never outplayed, as balls are launched at him from all angles, at lightening-fast speed, Monfils produces a powerful and entertaining performance, enabled by the new ASICS GEL-RESOLUTION 6, which provides the stability, agility and endurance he needs to play the game on his terms. |
| Type de média | Télévision |
| Longueur | |
| Post production | Darlings Post |
| Acteur / vedette | Gaël Monfils |
| Responsable de la création | Al Moseley |
| Responsable de la publicité (annonceur) | Marc Pinsard |
| Responsable de la publicité (annonceur) | Eva Sutter |
| Directeur de création | Dean Maryon |
| Concepteur / rédacteur | Joe Craig |
| Directeur artistique | Tony Bartolucci |
| Business Affairs | Akvilina Jaskunaite |
| Responsable de budget agence | Megan Wooding |
| Responsable de budget agence | Claire Birrell |
| Producteur | Susan Cook |
| Producteur | Neil Henry |
| Producteur | Phil Smart |
| Assistant de Production | Davide Janssen |
| Chef de projet | Phil Smart |
| Stratégie | Ben Armistead |
| Monteur | Fiona Fuchs |