|Agence||Grand Central Recording Studios|
|Date de première diffusion/publication|
|Secteur d'activité||Programmes et chaînes de TV et radio|
|Philosophie|| NOW TV is launching a new integrated brand campaign, created by ENGINE, starring Robert Webb as the personification of a family’s TV. The new campaign reflects a shift in NOW TV’s strategy, moving to target audiences who have never paid for TV before. The key insight for this audience is that they generally declare themselves to be quite happy with their lot on Freeview. However, if they really think about it, there are times during the week when they are settling for ‘filler’ TV. This campaign nudges people to recognise those moments, and to see NOW TV as a solution.|
In the TV & Cinema ads, we see our family stage an intervention on their TV, played by Webb. They love their TV dearly, but sometimes, they have to admit, he can be a bit rubbish. So in these ads, we see them bite the bullet and have the awkward conversation. Thankfully, it all ends well, as they’ve got him NOW TV, meaning from now on he’ll be able to stream whatever his family are in the mood for.
In the Radio ads, we hear our TV, again played by Webb, in his more confident, enthusiastic, post-NOW TV state. He looks back awkwardly on the time before NOW TV, recognising how, in hindsight, the signs were there with all that channel hopping from his family. But now he’s got NOW TV, he’s full of beans and full of ideas for what his family might enjoy.
The campaign is supported in OOH and Social with ads pushing some of the great content NOW TV has on offer, prompting people to ask themselves “What’s your TV got for you tonight?”.
|Type de média||Télévision & Cinéma|
|Maison de production||MindsEye|
|Sociéte de création sonore||Grand Central Recording Studios|
|Post production||Electric Theatre Collective|
|Directeur de la création||Paul Jordan|
|Equipe créative||Holly Fallows|
|Equipe créative||Charlotte Watmough|
|Equipe créative||Jon Moore|
|Producteur, agence||Laura Melville|
|Producteur, agence||Debbie Impett|
|Direction commerciale/Conseil client||Torie Wilkinson|
|Direction commerciale/Conseil client||Alex Worthington|
|Direction commerciale/Conseil client||Henry Davies|
|Planning Team||Matt Willifer|
|Planning Team||Nicola Dyball|
|Directeur de la photo||Dan Stafford-Clark|
|Sound Designer||Munzie Thind|