Rory Sutherland

Rory Sutherland

Vice Chairman at Ogilvy UK at Ogilvy UK, London
London, Royaume-Uni

A propos

Rory is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found
a behavioral science practice within the agency. He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour – these are the often small contextual changes which can have enormous effects on the decisions people make – for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, lots of agencies will talk about “bought, owned and earned” media: we also look for “invented media” and “discovered media”: seeking out those unexpected (and inexpensive) contextual tweaks that transform the way that people think and act. It is a hugely valuable activity – but, alas, not particularly lucrative. This is because clients generally do not have budgets for solving problems they did not know they had. Before founding Ogilvy Change, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired. He is the author of two books: The Wiki Man, available on Amazon (at prices between £1.96 and £2,345.54, depending on whether the algorithm is having a bad day), and the best-selling Alchemy, The surprising Power of Ideas which don’t make Sense, published in the UK and US in May 2019.

Postes

Vice Chairman at Ogilvy UK
London, Royaume-Uni
1988 - Actuellement ici (32 ans 9 mois)
Vice Chairman 2005 – Present

Creative Director 1988 – Present

Formation

1984 - 1988 (4 ans)

Talents similaires

Paul O'Donnell
Chairman OgilvyOne Worldwide, EAME
OgilvyOne Worldwide London
Saad Hijjawi
Vice Chairman
Horizondraftfcb
Alison Hoad
Vice Chairman
RKCR/Y&R, London
Skip Rein
Vice Chairman
Bernstein-Rein
Steve Hayden
Vice Chairman, Retired
OgilvyOne Worldwide
Miles Young
Worldwide Chairman and Chief Executive Officer, Ogilvy & Mather
Ogilvy & Mather
Seng Yee Lau
Senior Executive Vice President, Chairman / Chairman
Tencent Advertising / Group Marketing and Global Branding
Dana Arnett
Founding Partner and Vice Chairman
VSA Partners

Créez votre profil talent sur AdForum

Commencez