| Titre | 0mph |
| Agence | WCRS |
| Campagne | BMW Z4 Launch |
| Annonceur | BMW |
| Marque | BMW |
| Mise en ligne | Juillet 2003 |
| Produit | Z4 |
| Secteur d'activité | Voitures |
| Slogan | 0mph Never Looked So Fast |
| Philosophie | O mph shows a series of forms reflected dynamically on the surface of the car giving the impression of the car in motion. The ad ends with the line O mph never looked so fast and it is revealed that that car is actually stationary. |
| Problème | The new BMW Z4 launched in the UK with two 30 second films that focused on the dynamic character of the new Z4. Following on from the BMW 7 Series, that launched last March, the BMW Z4 is the latest expression of BMWs new design philosophy that offers a taste of things to come. The Z4 is being positioned as a true roadster for people who enjoy driving and will compete head to head with the Porsche Boxster and Audi TT. |
| Type de média | Télévision |
| Longueur | |
| Marché | Royaume-Uni |
| Directeur de la création | Leon Jaume |
| Directeur artistique | Andy Dibb |
| Concepteur / rédacteur | Steve Little |
| Réalisateur | John Selby |
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