Titre | Gentleman Jack |
Agence | Arnold |
Campagne | Gentleman Jack |
Annonceur | Jack Daniel's |
Marque | Jack Daniel's |
Date de première diffusion/publication | 2017 / 6 |
Secteur d'activité | Whisky, gin, vodka... |
Synopsis | Hardworking. Genuine. Humble. Just a few words to describe the people of Lynchburg, Tennessee and whiskey makers in the Jack Daniel Distillery. But why not these words? Fashionable. Refined. Polished. Brown-Forman and Arnold Worldwide are launching a new integrated effort in support of the Gentleman Jack premium Tennessee Whiskey brand, with the goal of introducing and increasing trial among Jack drinkers. The campaign makes the point that even though Gentleman Jack is a step up in refinement, it’s still from the same people who make Jack Daniel’s, and it’s still made for friends of the brand. |
Type de média | Télévision |
Longueur | |
Music Prod Company | Singing Serpent |
Maison de production | Anonymous Content |
Social Manager | Jessica Newton |
Social Manager | Kyle Beaudouin |
Group Brand Director | Matt Blevins |
SVP Creative | Chris Valencius |
Assistant Broadcast Producer | Jake Williams |
Marketing Manager | Paul Nelson |
Marketing Manager | Mallory Brannan |
Planning Director | Vaughn Allen |
Business Manager | Anne Joynt |
Producteur print | Julie Powell |
Integrated Producer | Ingrid Adamow |
Director of Integrated Production Business Affairs | Jon Drawbaugh |
Concepteur / rédacteur | Gregg Nelson |
Concepteur / rédacteur | Jack Miller |
Directeur artistique | Chris Valencius |
VP Creative | Gregg Nelson |
Directeur associé | Wade Devers |
Directeur de la création | Wade Devers |
Brand Director | Ana Kornegay |
Sound Engineer | Howard Carle |
Mix | Soundtrack Boston |
Producteur exécutif | Dennis Culp |
Montage | Spot Welders |
Monteur | Michael Heldman |
VFX Producer | Amy Appleton |
VFX Artist | Jimi Simmons |
VFX Company | Brickyard VFX |
Directeur de la photo | Jody Lee Lipes |
Réalisateur | Malcolm Venville |
Producteur délégué | Jeff Tanner |
Producteur exécutif | Eric Stern |
Producteur exécutif | SueEllen Clair |