IKEA - "Soap Opera"

Grabarz & Partner

Grabarz & Partner Hamburg, Allemagne

Awards

3289

Marque: IKEA
Pays: Allemagne

Annonceur: IKEA

Titre	Soap Opera
Brief	To appeal to music,TV, and movie fans, the agency wrote scripts for three popular genres (action film, soap opera and German pop) and jumbled up their words. This resulted in spots as messy as a piece of furniture you try to build by yourself. The result was a campaign that amused and confused listeners in equal measure. Until the Ikea assembly service appeared to put the commercials back in the right order.
Agence	Grabarz & Partner
Campagne	Furniture Assembly. The radio campaign for Ikea.
Annonceur	IKEA
Marque	IKEA
Mise en ligne	Novembre 2019
Secteur d'activité	Électroménager, meubles et jardinage
Synopsis	Everyone knows how hard it sometimes can be to assemble furniture. Where, no matter how hard you try, every part seems to automatically end up in the wrong place. Of course, this problem can be easily solved: by calling IKEA’s furniture assembly service.
Type de média	Radio
Responsable de la création	Ralf Heuel
Directeur de création	Roman Jonsson
Concepteur	Roman Jonsson
Directeur de création	Julijus Rebic
Concepteur	Julijus Rebic
Responsable de budget agence	Dominique Bremer
Studio d'enregistrement	Studio Funk GmbH Co KG
Sound Engineer	Torsten Hennings
Distribution	Carsten Berlin
Réalisateur	Torsten Hennings
Réalisateur	Roman Jonsson
Producteur, agence	Judith Uhrlau
PR Communication Manager	Tobias Vogler
Marketing Manager	Nica Söderlund
Musique	kids in a candy store
Compositeur de musique	Tobias Burger
Compositeur de musique	Julian Prießen
Narrator	Jonas Bergström
Narrator	Caroline Kiesewetter
Narrator	Andreas Torwesten