|Titre||Who Controls You?|
|Campagne||Who Controls You?|
|Annonceur||Partnership for a Drug-Free America|
|Marque||Above the Influence|
|Date de première diffusion/publication|
|Secteur d'activité||Institutions / Interêt Public / Associations à but non lucratif|
|Synopsis||Hill Holiday and WAX editor Christopher Huth team up with Sonic Union mix engineer David Papa to literally force the hands of teens into making questionable decisions in the impactful new :30 spot “Who Controls You” for Above the Influence, a program of the non-profit Partnership for Drug-Free Kids. The spot, directed by Vine famer Maris Jones, features teenagers in a variety of potentially precarious situations, with a hand reaching in from off-screen to compel them to go against their own better judgment and influence their decisions. A girl has her sandwich pushed away from her as she reads a fashion magazine emblazoned with underweight bikini-clad models, another girl plucks a bottle of prescription medication from the bathroom cabinet while a friend looks on eagerly, two smitten teenage boys are pushed to break affection and are scurried to different sides of the couch, and a girl is driven to become the ringleader of her group of cackling friends to bully a nearby loner. In the final vignette, a boy continues to reject a red cup continuously pushed his way, deliberately placing it out of his eyesight, followed by the voiceover, “If you’re not in control, then who is?”|
|Type de média||Télévision|
|Post-Production audio||Sonic Union|
|Responsable de la création||Lance Jensen|
|Directeur de création groupe||Kevin Daley|
|Directeur de création||Rick McHugh|
|Concepteur / rédacteur||Amanda Roberts|
|Directeur artistique||Alyssa Fishman|
|Producteur, agence||Colin Sweeney|
|Producteur, agence||Bryan Sweeney|
|Responsable de budget agence||Jeff Nowak|
|Responsable de budget agence||Kelly Sullivan|
|Chef de projet||Julie Heger|
|Planner (Strategy Director)||Ross Cidlowski|
|Maison de production||Adolescent|
|Producteur exécutif||Hope Farley|
|Producteur délégué||Tara Saxson|
|Assistant Monteur||Jean Taylor|
|Managing Partner/EP||Toni Lipari|
|Post production||Evan Meeker|
|Mix Engineer||David Papa|
|Studio Director||Justine Cortale|
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