I have a broad range of experience creating traditional advertising as well as digital and non-traditional solutions for companies large and small.
My strength is identifying business challenges and creating the right combination of messaging and tactics to address those challenges.
Good creative, I believe, results from a thorough understanding of a brand's storyline, social context, the client's goals, and the possibilities and limitations offered by the wide variety of media.
Although I've managed large teams on global brands, I can scale them to work for businesses of any size.
Specialties: Brand Analysis, Brand Positioning, Audience targeting, Message Platform Development, Creative Development, Integrated Marketing, Online Marketing, Media Strategy, Experiential and Promotional Marketing, Television Production, Radio Production, Print Production, Staffing, Budgeting, Talent Development.