In 2002, Thomas Borgerding purchased a youth media and marketing shop in St. Paul, Minnesota called FuturePages, LLC. He brought with him a team of media professionals seasoned in the youth marketing industry. After renaming the company Campus Media Group Inc. (CMG), Borgerding and his team began working with notable companies -- such as PricewaterhouseCoopers, Verizon Wireless, and Wells Fargo -- to assist them with their youth marketing initiatives. CMG and Borgerding gained recognition as experts able to reach the high school and college demographics. This expertise, coupled with its strong and long-established media relationships and partnerships across the United States have made CMG a trusted leader among the nation?s largest brands, such as Google, AT&T Wireless, Hardee?s, Warner Bros., Citibank, McDonald?s, Pizza Hut, Discover Card, Microsoft, US Army, FedEx, and Disney.
Borgerding received his double major in Entrepreneurship and Marketing Management from the Carlson School of Business Management at the University of Minnesota (Twin Cities) in 1997. Prior to founding CMG, Borgerding was the VP Marketing and Sales at FuturePages since 1996. He?s also held positions in the product development group at 3M and in the marketing and vertical research departments at MCI/Worldcom. Borgerding also founded and served as president of the Minnesota Interactive Marketing Association (MiMA). Borgerding regularly addresses national youth industry events and conferences as a keynote speaker, and has been featured in publications such as Finance & Commerce, Advertising Age, and Event Marketer. Several times each year, Borgerding speaks about national advertising at various college newspaper conferences such as CMA and CNBAM. Other speaking engagements include PRSA, and keynotes at Ad:tech and the American Marketing Association.