Bill (or "Yoda," as we affectionately call him) gained his experience at some of the world's top agencies: J. Walter Thompson, DDB Needham Chicago (formerly Needham, Harper & Steers), D'Arcy, and Lowe Marschalk. From Cleveland to Chicago to St. Louis and back home, he's used his Jedi training to develop campaigns on everything from Chuck Wagon dog food to Anheuser-Busch beer. You should also know that Bill's got a great, self-effacing sense of humor. As an early warning, he's likely to tell you that he's short and bald, is distantly related to Tom Brokaw, and that his niece is Monica Potter. None of which are Jedi mind tricks. Or are they?