| Titre | Daltonic |
| Agence | DDB Barcelona |
| Campagne | Daltonic |
| Annonceur | Volkswagen |
| Marque | Volkswagen |
| Mise en ligne | Juin 2007 |
| Produit | Golf |
| Secteur d'activité | Voitures |
| Slogan | Who cares about martians. |
| Synopsis | Red Martians on a yellow sky. New Nacho Gayáns advert for Golf shows how weird the world can be. The DDB agency uses daltonism as an excuse to communicate a concept full of emotion. More than to rely on other peoples opinion, the most important thing is how we choose to look around us. The photography of the spot produced by Agosto uses bizarre color shifts to insert us in a strange universe of green blood, red Martians and blue sunflowers. Everyday objects take this way a new aspect and we realize that even the most evident things can become relative. Director Nacho Gayán uses surrealistic and conceptual humor to celebrate the triumph of passionate will against perception. |
| Type de média | Télévision |
| Longueur | |
| Marché | Espagne |
| Maison de production | BSO |
| Réalisateur | Nacho Gayán |
| Directeur artistique | quito leal |
| Producteur, agence | Vicky Moñino |
| Producteur, maison de production | Rafa Montilla |
| Other | Toni Moreno |
| Directeur de création | José Roca |
| Directeur de la photo | Manel Ruiz |
| Post production | Infinia |
| Maison de production | Agosto |
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