Nick Gill
Creative Director at BBH London
London, Royaume-Uni
TitreWhopper Go on, Say It 1
Agence
Campagne Go Whopper or Go Home
Annonceur Burger King
Marque Whopper
Date de première diffusion/publication 2019 / 4
Secteur d'activité Chaînes de fast-food & de restaurants
Philosophie This Wednesday 17th April, Burger King UK served up Whoppers, and only
Whoppers, as part of a campaign created by BBH. To honour the brand’s iconic
flame-grilled burger in all its mouth-watering glory, each restaurant will be hosting a
Whopper takeover, taking menu indecision out of customers’ hands and making the
choice for them.
The campaign seeks to encourage burger lovers all over the nation to have a
Whopper of a day worthy of indulgence. This means big, it means two hands and a
napkin, it means freshly made and it means flame grilled.
This is the first time that the brand has run a Whopper campaign in the UK in over a
decade. The Whopper is Burger King’s pride and joy, and the new campaign from
BBH seeks to reignite the nation’s love for the iconic burger - particularly amongst
the younger generation.
The campaign comprises multiple cross-channel activations including a ‘Whopper
Mandate’ running in the Metro today, 16th April. Two 20-second films will run on TV
and large-scale print and OOH has been shot by Dan Matthews. The campaign will
continue across social and in-store, where menu boards will feature only the iconic
Whopper.
The TV adverts, directed by Adam & Dave, feature Burger King customers being
turned away from Burger King’s own stores when trying to order anything else.
Make no mistake, should a customer attempt to order anything other than a
Whopper off the menu, they will swiftly be reminded that for one day only the Home
of the Whopper has only got one flame grilled British & Irish beef burger for them to
wrap their mouths around.
Burger King will also be giving the entire nation free Whoppers on Whopper Day. All
people have to do to claim their free Whopper is download the Burger King UK app
or order on Deliveroo, and enjoy the King of Burgers.
Type de média Télévision
Longueur
Sound
Burger King Marketing Director
Burger King Head of Brand & Communication
Burger King Brand Manager
Burger King Senior Manager Merchandising & Marketing Execution
BBH Creative Team
BBH Creative Team
BBH Creative Director
BBH CCO
BBH Strategy Director
BBH Head of Strategy
BBH Business Lead
BBH Account Director
BBH Account Director
BBH Account Executive
BBH Producer
BBH Assistant Producer
Production Company
Director
Producteur exécutif
DOP
Post production
Editor/Editing House
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Designer
Creative Director
Head of Art
BBH Producer
Photographer

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