| Titre | Six-Second Ambush Advisories |
| Brief | Sexualization in popular media contributes to violence against women. So the YWCA decided to warn young viewers about the content they’re about to watch. By hijacking YouTube’s advanced ad targeting to run unskippable six-second warnings in front of specific music videos (YouTube’s most popular content) that objectify women and men. |
| Agence | Rethink Communications Inc. |
| Campagne | Six-Second Ambush Advisories |
| Annonceur | YWCA |
| Marque | YWCA |
| Mise en ligne | Février 2019 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Synopsis | The YWCA of Vancouver is a progressive, non-profit organization dedicated to achieving women’s equality. Their mission is to build better futures for children, youth and women. Through advocacy and integrated services they work to foster economic independence, wellness and equal opportunity. |
| Type de média | Digital |
| Directeur de création | Ian Grais |
| Directeur de création | Chris Staples |
| Directeur de création | Mike Dubrick |
| Directeur de création | Aaron Starkman |
| Concepteur / rédacteur | Jordon Lawson |
| Concepteur / rédacteur | Max May |
| Directeur artistique | Pamela Rounis |
| Producteur, agence | Megan O |
| Stratégie | Aliz Tennant |
| Stratégie | Gordon Zhang |
| Stratégie | Rose Koo |
| Responsable de budget agence | Rachael Sawer |
| Responsable de budget agence | Chelsea Stoelting |
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