Bruno Prosperi
Executive Creative Director at AlmapBBDO
São Paulo, Brésil
TitreTrue VW
Agence
Campagne True VW
Annonceur Volkswagen
Marque Volkswagen
Date de première diffusion/publication
Secteur d'activité Voitures
Philosophie We played with the medium itself. We turned the elements of the video-players into the road, the obstacles and even into the T-Cross (it was not a special intervention in the video-player, they were just videos that simulated that effect). During the launch of the new T-Cross, the client had already spent almost their entire budget doing the 60” TV ad. And there was little left for the tactical ads that would tell about the car features. So, we decided to create an ad that was closer to zero cost. It was even mentioned the creation of all-type videos combined with features pictures (between us: a dreadful thought). That’s why we created these short videos that use only motion graphics and sound design. - The graphics we created in the agency, therefore: no costs involved. - For the animation, we used the production company that has a monthly fee contract with the us and the client (they produce all banners and digital displays), so that had no extra cost for the client. - All we had to pay for, was the sound design that costed us R$10,000, roughly € 2,246.
Type de média Digital
Longueur
Marketing Director
Marketing Director
Marketing Director
Marketing Director
Equipe média
Equipe média
Equipe média
Equipe média
Equipe média
Chef de groupe
Chef de groupe
Chef de groupe
Responsable de la création
Directeur de la création
Directeur de la création
Directeur de la création
Directeur de la création
Directeur de la création
Equipe créative
Equipe créative
Equipe créative
Equipe créative
Producteur, agence
Producteur, agence
Producteur, agence
Producteur, agence
Maison de production
Producteur exécutif
Producteur
Animation
Sociéte de création sonore
Sound Designer
Sound Designer
Sound Designer
Sound Designer
Sound Designer
Sound Designer

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