Armando Hernandez is recognized for his award-winning campaigns for premium national and international brands in a wide range of industries. He was formerly Senior Vice President / Creative Director at Young & Rubicam Miami, the company?s regional headquarters for Latin America. There he directed Latin American and U.S Hispanic creative for brands such as Sony, Dell, AT&T, Texaco, United Airlines KFC, Telefonica, Citibank and AeroMexico.
Under his leadership, Y&R Miami was one of the most awarded agencies in the Latin American and Hispanic markets. The agency won the 2002 Best US Hispanic Agency Award from FIAP, the most recognized Spanish language award show in the world.
Prior to Y&R, Armando spent 15 years in the Dallas market, working on campaigns for American Airlines, Nations Bank and GTE among others. His award-winning American Airlines campaign ran in the general, U.S. Hispanic and Latin American markets. As Creative Director at DDB Dallas, Hernandez collaborated on the Pepsi Hispanic account and led the GTE wireless account.
A native of Cuba, Armando graduated from the Fort Lauderdale Art Institute where he received the Best Portfolio Award. He has won over 300 hundred awards, including Clios, Cannes Lions, The One Show, Communication Arts, The Art Directors Club, ADDY?s, FIAP, Archive, The NY Festivals and many others.