Murphy Chou

Murphy Chou

Chief Creative Officer at Leo Burnett Taiwan
Taipei, Taiwan

A propos

Murphy Chou, current Chief Creative Officer at Leo Burnett Taiwan. With 30 years of advertising experience, he had countless successful experience in building new brands and rejuvenating old brands in Taiwan, Beijing, Shanghai and Guangzhou.

Murphy began his adventurous advertising journey in 1989, and his award-winning streak started as early in 1993 including multiple Cannes Lions International Festival Awards, The One Show Awards, CLIO Awards, London International Advertising Awards, World Press Awards, New York Festivals, AWARD Awards, Spikes Asia Awards, Asia Pacific Advertising Festival (AdFest Awards), AD Stars Awards, Red Apple International Advertising Festival, Creativity Awards, The One Show Festival For Greater China, Mobius Awards, Long Xi Grand Awards, Times Asia-Pacific Advertising Awards, Times Advertising Awards, Taiwan 4A Creative Awards, China Great Wall Advertising Festival Awards, China 4A Golden Seal Creative Awards, China Effie Awards… etc. Over 800 awards in total.

Moreover, the campaigns he led did not only result in winning awards, but also effective in sales performance and generated a lot of buzz for the brands. At the same time, he always led the company to win many new business and generate profits. From 2006 to 2008, Murphy’s team made a track record of 12 consecutive successful pitches.

It is proven that Murphy can easily adapt to new working environment and raise the standard of creativity effectively in a short period of time and bringing enviable reputation to the company no matter where he is. Murphy is a highly experienced creative, who is competent in bringing new ideas, directions and culture to a company. The great creative performance of JWT Taiwan, Bates China, Ogilvy & Mather Taiwan, Ogilvy & Mather Shanghai, Firstell Communications China, Newsun/JWT Advertising Guangzhou and Leo Burnett Taiwan are the best evidence of Murphy’s abilities.

Postes

Chief Creative Officer
Leo Burnett Taiwan, Taipei
Taiwan
February 2013 - Actuellement ici (7 years 5 months)
In Feb 2013, he became Chief Creative Officer of Leo Burnett Taiwan. In the same year, on behalf of Leo Burnett Taiwan, he won the Bronze Statue at 2013 London International Advertising Awards.

In the next year, 2014, he continued to honor Leo Burnett Taiwan by winning the Bronze Lotus at Asia Pacific Advertising Festival (AdFest Awards), 2 Bronze Stars and Crystal Star at AD Stars Awards, Bronze Statue at CLIO Awards, Bronze Trophy at Red Apple International Advertising Festival, Bronze Spike at Spikes Asia Awards, Silver Pencil at The One Show Festival for Greater China and 1 Bronze Pencil and 1 finalist at AWARD Awards. His work also made the Finalist at Cannes Lions Festival Awards. It is during this year, under the leadership of Murphy, Leo Burnett Taiwan leaped to #51 in the Asia Creative Rankings 2014, and became #2 in Taiwan’s Hottest Agencies.

In 2015, his work continued to win awards for Leo Burnett Taiwan including Asia Pacific Advertising Festival, The One Show Awards (3 Merits Awards), Cannes Lions Festival Awards, New York Festivals, etc. By mid-2015, he was awarded the Lifetime Achievement Awards by the Taipei Association of Advertising Agencies.

Starting from 2016, Leo Burnett Taiwan has decided not to invest in participating any kind of ad awards and removed all the awards budget. Even so, Murphy still led his team to win a Bronze Star and a Crystal Stars at AD Stars Awards(no entry fee required), a Bronze Spike at Spikes Asia Awards (funded by himself and his colleagues), and a Finalist at AWARD Awards(funded by the clients).

In 2017, his works remained award winning, seizing shortlist at The One Show Awards (funded by his team and himself); 4 Sliver, 5 Bronze and 2 Crystal Stars at AD Stars Awards (no entry fee required); 2 Finalist at Spikes Asia Awards(funded by clients). Under the leadership of Murphy, Leo Burnett Taiwan was ranked #43 in the Asia Creative Rankings 2017 by Campaign Brief Asia, and ranked #2 in Taiwan’s Hottest Agencies.

In 2018, Asia Creative Rankings announced Leo Burnett Taiwan not only maintained its 2nd place in Taiwan’s hottest agencies ranking, but also jumped to 27th for the Asia’s hottest agencies ranking. Murphy Chou, at the same time, became the most awarded creatives in Taiwan!
What’s even more proud, in this year, Leo Burnett Taiwan surpassed all the other Leo Burnett branches in Asia, ranked first in creative score, became the most awarded office of Leo Burnett’s Networks in Asia.

Executive Creative Director
Shanghai, Chine
April 2012 - January 2013 (9 months)
In April 2012, he became Executive Creative Director of Bates Advertising Shanghai. Nine months later, he got an offer from Leo Burnett Taiwan. Taking into consideration his personal family affairs, he decided to take the opportunity in Taiwan and take care of his family.
Chief Creative Officer
Newsun/J. Walter Thompson Guangzhou
Chine
January 2010 - March 2012 (2 years 2 months)
In January 2010, Murphy Chou was appointed Chief Creative Officer of Newsun/JWT Advertising Guangzhou. In the first month, he immediately won the pitch for China Merchants Bank. In October, 2010, he won the Best of the Show at 2010 China Great Wall Advertising Festival Awards and a Bronze Medal of China Effie Awards, with a TVC made for China Merchants Bank’s “i Money” financial service. This was the first time an agency from Guangzhou had won the Best of the Show at China Great Wall Advertising Festival Awards. In the same year, his work got acceptances into THE WORK 10, leading Newsun/JWT Advertising Guangzhou to a higher rank from #78 to #66 in the 2010 Campaign Brief Asia’s Creative Rankings
Chief Creative Officer
Firstell Communications, Greater China
Chine
April 2008 - November 2009 (1 year 7 months)
Murphy became the China Chief Creative Officer of Firstell Communications in April 2008. Under Murphy’s creative leadership, Firstell Communications transformed from an unnoticed creative agency into a creative hotshop. In less than 18 months, Firstell Communications won 2 Bronze Lions at Cannes Lions International Festival Awards, 3 Bronze Spikes at Spikes Asia Awards, and 2 Bronze Stars at AD Stars Awards. Firstell Communications also performed well at Asia Pacific Advertising Festival (AdFest Awards), The One Show Awards and CLIO Awards as well.
Creative Partner (Joint ECD)
Shanghai, Chine
March 2006 - October 2007 (1 year 7 months)
Murphy joined Ogilvy & Mather Advertising Shanghai in March 2006 and led the office into a new era. He continued leading the Ogilvy & Mather Advertising Shanghai team into the creative awards scene, including a Bronze Pencil at AWARD Awards (2006), Silver at London International Advertising Awards (2007). In the same year, Ogilvy & Mather Advertising Shanghai also performed well at World Press Awards, Cannes Lions Festival Awards. Later that year, Ogilvy & Mather Advertising Shanghai was ranked 32nd creative agency in Asia in 2007 (Campaign Brief Asia’s Creative Rankings 2007). It was a great achievement for Ogilvy & Mather Advertising Shanghai
Executive Creative Director
Chine
August 2003 - December 2005 (2 years 4 months)
Murphy was appointed as Executive Creative Director of Ogilvy & Mather Advertising Taiwan in August 2003. In that year, Ogilvy & Mather Advertising Taiwan has only received 26 awards in total and none of them were international awards. Under the leadership of Murphy, the creative standard was vastly improved and Ogilvy& Mather Advertising Taiwan won a total of 161 awards in 2004, which was 6 times more than 2003. Ogilvy & Mather Taiwan defeated JWT Advertising Taiwan, regaining the title of most awarded advertising agency in Taiwan.

Murphy also led Ogilvy & Mather Advertising Taiwan into the Asia Pacific Advertising Festival (AdFest Awards), The One Show Awards, CLIO Awards, and Cannes Lions Festival Awards in 2005. Ogilvy & Mather Advertising Taiwan was the only advertising agency that received those awards in Taiwan. In addition, Murphy was voted “The 2nd Most Admired Creative Person in 30 years” by the creative directors in the industry in Taiwan in the same year.

Murphy’s efforts to improve the creative standard was a success. Ogilvy & Mather Advertising Taiwan became the top 50 creative agency in Asia in 2005 (Campaign Brief Asia’s Creative Rankings 2005). In 2006, his work in the past year continued to win awards including the Cannes Lions Festival Awards, CLIO Awards, Spikes Asia Awards, etc. In that same year, Ogilvy & Mather Advertising Taiwan was ranked the 32nd creative agency in Asia in 2006 (Campaign Brief Asia’s Creative Rankings 2006) and the Agency of the Year 2006 in Taiwan. This was a track record for Ogilvy & Mather Advertising Taiwan! This score was extended to 2007, allowing Ogilvy & Mather Advertising Taiwan to retain the title of Agency of the Year 2007 in Taiwan
Executive Creative Director
Bates Taiwan & Beijing
Chine
September 2002 - August 2003 (11 months)
September 2002, he joined Bates China, taking the role of Executive Creative Director, overseeing Taiwan and Beijing office. Not long after he joined, he immediately helped Bates China in 2003, win Asian Advertising Awards (Spikes Asia Awards), Cannes Lions Festival Awards and London International Advertising Awards etc. Also, he led Bates Taiwan to capture 3rd place in the 2 major Taiwan’s Advertising Award (Times Asia-Pacific Advertising Awards & Time Advertising Awards). At the same time, he led Bates Beijing to further push Nokia China from 2nd to 1st place in China’s market share.

May 2003, SARS became an epidemic in Beijing, in order to protect his family, Murphy resigned and moved back to Taipei.
Executive Creative Director
Taipei, Taiwan
May 1998 - August 2002 (4 years 3 months)
May 1998, he joined JWT Advertising Taiwan as Creative Director, along with other Creative Directors, JWT Advertising Taiwan began to show their mark in the local and international advertising awards. By the end of 2000, JWT Advertising Taiwan has surpassed Ogilvy & Mather Advertising Taiwan, becoming the most awarded advertising agency in Taiwan. During this 2-year period, Murphy has led his team to 1 Sliver, 1 Bronze and 2 Finalists at New York Festivals; 4 Finalists at the London International Advertising Awards

October 2000, Murphy was promoted to Executive Creative Director of Ford Division at JWT Advertising Taiwan, making him the first Taiwanese Executive Creative Director during the past 11 years. After taking on this important role, he led his team to win Asian Advertising Awards (Spikes Asia Awards), New York Festivals, CLIO Awards, London International Advertising Awards, etc., in short he dominated every single advertising award in the car category in Greater China. In just 2 years, he guided Ford to win more advertising awards than they had in the past 10 years, which also brought JWT Advertising Taiwan’s to #62 in 2002 Asia Creative Rankings. The work he did for Ford not only helped them win advertising awards, but also increased their sales, raising their market share from 5th place to 3rd place.

In 2003, his work continued to bring awards for JWT Advertising Taiwan, such as Asian Advertising Awards (Spikes Asia Awards), Asia Pacific Advertising Festival (AdFest Awards), Cannes Lions Festival Awards and London International Advertising Awards. It was later announced by Campaign Brief Asia that JWT Advertising Taiwan has jumped to #31 in 2003 Asia Creative Rankings and is 1st place in Other Countries Hottest Agencies (Malaysia, Korea, Indonesia and Taiwan).
With the awards he won in 2003, and the points accumulated to 2004 Asia Creative Rankings, it rose JWT Advertising Taiwan’s rank to #30 in Asia and #1 in Taiwan.
Creative Director
Ammirati Puris Lintas Taiwan
Taiwan
April 1997 - April 1998 (1 year)
Murphy Chou joined Ammirati Puris Lintas Taiwan in April, 1997 as Creative Director. Soon, Murphy Chou created many works for Ammirati Puris Lintas Taiwan winning awards in New York Festivals, American Creativity Award and Mobius Awards. In total, Murphy Chou, during his one year stay at Ammirati Puris Lintas Taiwan, his works kept winning awards for this company for 3 years.

Formation

Bachelor International Trade

1983 - 1987 (4 years)

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