The line - "Violence 3"

Marmalade Communications Melbourne, Australie

6358

Cette création fait partie de la Collection Act Responsible

Marque: The line
Pays: Australie

Annonceur: Our Watch

Titre	Violence 3
Agence	Marmalade Communications
Campagne	The line
Annonceur	Our Watch
Marque	The line
Mise en ligne	Octobre 2015
Secteur d'activité	Santé publique, hygiène et sécurité
Synopsis	Our Watch delivers The Line, a primary prevention behaviour change campaign for young people aged 12 to 20 years. The Line also supports parents, carers, teachers, educators, coaches and other influencers. The Line encourages young people to develop healthy and equal relationships, and to reject violence. The campaign’s long-term goal is to prevent violence against women and their children by addressing the underlying factors that contribute to violence against women: gender inequality, violence-supportive and sexist attitudes, and rigid gender roles and stereotypes. Recognising and respecting ‘the line’ can be confusing. The Line helps young people to understand what’s ok and what’s not when it comes to intimate relationships, and encourages them to call out behaviours that hurt and disrespect others. The Line is an initiative under the National Plan to Reduce Violence against Women and their Children 2010 – 2022 and is funded by the Australian Government Department of Social Services.
Type de média	Presse & publications
Maison de production	Finch
Directeur de création	John Akritidis
Equipe créative	Sarah Vincenzini
Director Client Service	Lisa Gumbleton
Producteur	Beaver
Retouche	Gary Simm
Retouche	Nicole McKenzie
Réalisateur	Derin Seale
Producteur exécutif	Karen Bryson
Monteur	Drew Thompson
Stills Photographer	Garth Oriander
Tattoo artist	Charlie Lin
Illustrateur	Charlie Lin