Ted Lim

Ted Lim

Chief Creative Officer at Dentsu Singapore
Singapore, Singapour

A propos

The Dentsu Regional Chief Creative Officer for Asia-Pacific who works with 30 offices from China to Australia believes marketing in the experience economy has to move people to move business. “Data tells us where the customer is. Media gets us there. What we do when we are face-to-face with the customer, that’s creative.”

Ted repositioned the work Dentsu Asia-Pacific produces as "Innovative Business Solutions" ; work in the experiential, digital and social space that gets people to stop, stare and share. Work that is different and makes a real difference from engagement to transaction.

Dentsu won the D&AD Black Pencil, the Cannes Lions Grand Prix, The One Show Best in Discipline and the Facebook Award for Innovation. The network was crowned Campaign Brief Asia’s Most Creative Network 2017 and 2018 and AdFest Network Of The Year 2017, 2018 and 2019.

Ted served as Jury President at Cannes Lions, Spikes Asia, AdFest and Ad Stars, judged D&AD, One Show, Clio, New York Festivals and London International Awards, spoke at the World Knowledge Forum in Seoul, shared his thoughts on “When Data Meets Creativity” in Cannes and talked about “Simple Truths” at the P&G Asia Brand Managers College in Singapore.

Ted’s integrated campaign for Toyota got millions of views and TIME magazine's attention, “This Toyota ad is utterly insane – and wonderful”. The work his team produced helped Dentsu win a slew of business – Coca-Cola, Sprite, Zespri, Prudential, Unilever, Adidas, Qantas, Uniqlo and Yamaha – and global recognition.

AdWeek picked Ted as one of the 13 global creative leaders whose ideas are advancing advertising worldwide in 2019.


Chief Creative Officer
Singapore, Singapour
2013 - Actuellement ici (9 ans 10 mois)
An English Literature graduate, Ted joined Dentsu as Chief Creative Officer, South-East Asia in 2013 after an illustrious career at DDB and a stint at Leo Burnett. Elevated to Chief Creative Officer, Dentsu Asia-Pacific in 2015, he now works with 26 offices across 15 countries in the region.A creative strategist, Ted believes “we are in the business formerly known as advertising” and marketing in the digital economy requires a creative strategy that is more relevant and personalised to make the human connection necessary for business transaction.He repositioned Dentsu Asia-Pacific as an “Innovative Business Solutions” network beyond advertising that produces non-traditional work in the mobile, digital and social space. Different and better ideas that make a difference, work that moves people and business, from engagement to transaction.
Chief Creative Officer
Singapore, Singapour
2012 - 2013 (1 an)

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