The Dentsu Regional Chief Creative Officer for Asia-Pacific who works with 30 offices from China to Australia believes marketing in the experience economy has to move people to move business. “Data tells us where the customer is. Media gets us there. What we do when we are face-to-face with the customer, that’s creative.”
Ted repositioned the work Dentsu Asia-Pacific produces as "Innovative Business Solutions" ; work in the experiential, digital and social space that gets people to stop, stare and share. Work that is different and makes a real difference from engagement to transaction.
Dentsu won the D&AD Black Pencil, the Cannes Lions Grand Prix, The One Show Best in Discipline and the Facebook Award for Innovation. The network was crowned Campaign Brief Asia’s Most Creative Network 2017 and 2018 and AdFest Network Of The Year 2017, 2018 and 2019.
Ted served as Jury President at Cannes Lions, Spikes Asia, AdFest and Ad Stars, judged D&AD, One Show, Clio, New York Festivals and London International Awards, spoke at the World Knowledge Forum in Seoul, shared his thoughts on “When Data Meets Creativity” in Cannes and talked about “Simple Truths” at the P&G Asia Brand Managers College in Singapore.
Ted’s integrated campaign for Toyota got millions of views and TIME magazine's attention, “This Toyota ad is utterly insane – and wonderful”. The work his team produced helped Dentsu win a slew of business – Coca-Cola, Sprite, Zespri, Prudential, Unilever, Adidas, Qantas, Uniqlo and Yamaha – and global recognition.
AdWeek picked Ted as one of the 13 global creative leaders whose ideas are advancing advertising worldwide in 2019.